There’s Nothing New: “Empowered Consumers”

Posted on Apr 24, 2014  in Quick Takes, Work  | No Comments

I’ve always loved this bit about empowered consumers. Reads like it was written yesterday:

The dimensions of the latest trends in consumer behavior were outlined in an overview in the Harvard Business Review. This new zeitgeist, the august publication explained, is being fueled by “the efforts of consumers themselves,” who have lately “become articulate.” One of the defining features of this fresh paradigm is the new consumer’s “demand for information.” They are banding together, becoming “better educated and better organized,” with a “growing familiarity with the mechanics of advertising” and the endless range of gimmicky sales tactics. They have “suffered from deceptive and stupid advertising” long enough, and it is only inevitable that power should shift to them in an economy that has moved from scarcity to abundance. “These changes,” the article summarized, “have tended to make consumers more critical and to enhance their importance.” Such was the state of things . . . in 1939.

—Dr. John Kotter, Buy In

Buy quality rolex wall Clocks click: rolex wall clock  | rolex wall clock  | http://www.wall-clockstore.com/  | rolex wall clock  | hublot wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | chopard wall clock  | hublot wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | panerai wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | Bell&Ross wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | rolex wall clock  | panerai wall clock  | Best Rolex wall clocks for slae.|   |
IT Zertifizierung Deutsche : microsoft Zertifizierung  | cisco Zertifizierung  | 70-413  | 2V0-621D  | 70-532  | 2V0-621D  | 70-346  | GISP  | 70-411  | ccna Zertifizierung  | 70-486  | 300-206  | 100-105  | 70-488  | 70-461  | CISSP  | EX200  | 200-120  | 300-115  | 300-101 Zertifizierung  | EX300  | Isaca CISA  | 70-534 Zertifizierung  | sap Zertifizierung  | 70-410 Zertifizierung  | 70-532 Zertifizierung  | ccie Zertifizierung  | ccnp Zertifizierung  | 70-533 Zertifizierung  | 70-346 Zertifizierung  | 2V0-621D  | 70-533  | 70-410  | 200-125  | 70-346  | 210-260  | 300-101  | 70-461  | 70-410  | 70-532  | 70-534  | PMP Zertifizierung  | PMP Prüfung  | 70-697  | EX200  | 70-411  | 210-260  | 70-417  | GSEC  | 70-480  | 70-410  | 70-483  | CISM Zertifizierung  | CISM Prüfung  | GSEC  | CISM Prüfung  | 70-413  | Isaca CISM  | 70-483  | PMP Zertifizierung  | PMI PMP  | CRISC  | 210-260 Zertifizierung  | 70-461 Zertifizierung  | 70-346  | 70-412  |