Follow Your Procrastination (Or, How I Changed Careers)

A few years ago my friend posted a quote about procrastination:

The work you do while you procrastinate is probably the work you should be doing for the rest of your life. –Jessica Hische

Upon first read the concept was interesting, but it’s full weight didn’t hit me until much later. I think the delayed reaction was due to my professional youth – at the time I was earning spurs on my first national brand and consuming knowledge from my veteran boss like a dry sponge. The specificity of the industry (marketing) was far less important to me than the unique opportunities I had to carry more responsibility than normal for my age.

After a good while, though, my rate of absorption began to slow. As a wise man once said, “in this department of life, as in every other, thrills come at the beginning and do not last.

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