My wife’s uncle is an amazing entrepreneur and creative director. He shoots commercials for big brands all around the country and lives on a completely off-the-grid farm in rural Oregon. Needless to say, he’s quite an interesting and fun person to know.
For a long time, he’s sent out what he calls a Monday Morning Email. It’s a weekly blog-by-email of sorts where he shares everything from simple life lessons to time-tested business wisdom. Recently, I unsubscribed from his email list, which I’ll explain in detail in a post soon (it’s not because of the content—the writing and ideas are really good).
Shortly after I unsubscribed, Dave (the author of the email) called me to do an exit interview and learn why I stopped reading. My response was simple:
I’m just too busy to read it.
His response was exactly what I needed to hear: