Some time ago I signed up for an online course about user growth. Overall it was underwhelming (so I’m not going to link to it), but there were a few exercises that challenged me to articulate my thoughts about products I’ve used and the company I work for. In particular, one of the assignments required me to “name a product either you’re working on, or a product you currently use, and explain why you feel it has achieved product/market fit.”
I chose to write about Front App1, a product that, earlier on in The Iron Yard’s growth, allowed a very small admissions team to manage email across a huge number of campuses. Below a full re-post of my homework assignment.
Continue reading Name a Product that has Achieved Product-Market Fit
1. You can read more about Front App on their website.
One of the greatest mentors I’ve ever had in my professional life is named Heather Hough. When I was just out of college, she took a big chance on me as an over-confident, inexperienced grad and opened doors of opportunity I wouldn’t have had the chance walk through otherwise.
She taught me many lessons, but one in particular has made a significant impact on my career. It is a concept she referred to as “managing up.”
In organizations, the word “management” almost always refers some level of top-down authority or hierarchical leadership, even in ‘flat’ company structures. Managing up is the initiative of first looking beyond your own work to understand its context in the broader business, then second, understanding responsibility of the person you report to, finding ways to contribute to their success.
Good employees do good work. Great employees do excellent work and find new, creative ways to make the business better. Future leaders seek to understand how their work and the work of their leader adds to the bottom line of the business and proactively helps equip their manager to deliver results.
Ideas like these can easily become somewhat ambiguous, easily-Tweetable business wisdom, but why is this true?
Continue reading Managing Up
Months ago I somehow came across the webpage in the image above while researching publishing tools. After reading the person’s feature request—to be able to publish to blogs from Microsoft Word—I remember thinking something along the lines of, “Hilarious. The world of digital publishing has advanced so far that the idea of delivering content through Microsoft Word feels like the stone age.”
Continue reading Competition Blind Spots
This is the eleventh post in a series on productivity2. The articles are based on content from a workshop I led at The Makers Summit.
One subtly difficult part of being productive is that even if you’re treating your body and mind well, have created a distraction-free environment and harnessed your focus, it can be hard to simply figure out what to do.
Continue reading Productivity Requires the Art of Triage
1. You can read the story behind this blog series and find links to all of the resources here.
This is the tenth post in a series on productivity3. The articles are based on content from a workshop I led at The Makers Summit.
In the last post in this series, I discussed the necessity of removing distractions. Here’s an excerpt4:
Whether it’s an email notification or a habit of checking Twitter in the middle of a hard task that taxes your mind, each time we entertain a distraction it guts our productivity in a way that’s hard to perceive experientially. Quite literally, hours of focused work can slip away from us and we don’t notice (except for not feeling productive or wishing we’d accomplished more).
Removing distractions, though, is only half of the equation. Removing distractions creates a context for productivity, but beyond that, the act doesn’t produce anything. In other words, when the distractions are gone, it’s time to get to work.
Multi-tasking is a myth
One of the focus-killers I observe most often is multi-tasking. Multi-tasking is the idea that we can do more than one thing at once. What makes this concept difficult relative to productivity is that our experience in life proves that in many situations, we *can* perform more than one activity at the same time. From actions as simple as walking and talking on the phone to more complex performances like preparing the ingredients of a complicated meal ‘simultaneously’.
Continue reading Productivity Requires Harnessing Focus
1. You can read the story behind this blog series and find links to all of the resources here.2. You can read the last post in this series, Productivity Requires Removing Distractions, here.
I recently wrote an article on The Iron Yard’s blog about hiring a creative director. You can read the full story, complete with background, but here are a few highlights:
Nathan’s work on the brand was great, but when I interviewed him about this experience, several statements and perspectives caught my attention:
…so that The Iron Yard will have a visually stable identity system…
One sign of a mature designer is value of things that don’t often get the spotlight. A ‘visually stable identity system’ doesn’t sound that exciting, but is one of the most important components of a brand.
Continue reading On Hiring a Creative Director
My friend John Saddington recently pointed me to research focused on “corporate character & authentic advocacy,” or in non-buzzword vernacular, “having integrity as a company.”5
Here’s a summary of the report:6
Entitled “Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy,” the report describes a new framework for how chief communications officers (CCOs) can define and activate their companies’ unique corporate character and build “advocacy at scale.” It also proposes methods for engaging individuals – whether customers, investors, employees or community members – as advocates for a set of shared beliefs and actions.
As you can tell, the study reads a bit business-y and the principles in their model aren’t necessarily new (from what I can tell), they’re just being applied to our current business climate.
Continue reading The Age of Transparency
1. You can read John Saddington’s original post about the corporate character research on his blog.2. You can read the full report about corporate character and authentic advocacy on the Arthur W. Page Society’s website.
This is the ninth post in a series on productivity7. The articles are based on content from a workshop I led at The Makers Summit.
Much of this material is taken from a post I wrote in a different series.8
I believe that the number one killer of productivity for most people is distraction. That may sound like a self-evident statement, but the actual mechanics of distraction, as well as expectations of ‘normal’ behavior in our society, are subtle enough that many of us don’t actually feel distraction when it’s happening—and might not even label it as such.
Like it or not, we live in a world where the battle for our attention is more fierce than ever. Don’t worry, I’m not going to lament the loss of simpler life in times past or say that Twitter is ruining our brains—there are much smarter people who have explored the complexity of distraction and the decline of attention spans9.
I also don’t need scientific studies to feel constant tugging at my attention from a hundred different directions. Some of that is simply life: managing home, work, relationships and more can be complicated. Distractions don’t have to be digital—this is a human condition no matter what the circumstance or context.
Continue reading Productivity Requires Removing Distractions
1. You can read the story behind this blog series and find links to all of the resources here.2. You can read the original post on distraction here.3. Here are a slew of articles on the subject: Wired on Digital Overload, Nicholas Carr on The Web Shattering Focus, the Telegraph on our attentions span decreasing to only 5 minutes, the Wall Street Journal on ending the age of inattention and the Washington Times on how TV rewires children’s brains.
The marketing team at The Iron Yard has been building out a myriad of projects, tools and campaigns over the past several weeks. From radio scripts to drip campaigns to deciding the layout for a new page on our website.
We discuss many things as a team, but I’ve noticed lately that we talk about copy constantly. Lelia, our Director of Communications, does a significant amount of actual copywriting, as do I, but the topic of discussion extends to the entire team, be it a creative director or developer. Sometimes our conversations are about really visible, high-impact decisions, like how we name new courses. Other times, we go back and forth about the title of a single part of a larger roadmap that no one but our team will ever see. Oftentimes those discussions—or disagreements—are fueled by intelligent, strongly-held opinions.
Continue reading Copy: The Devil’s in the Details
At the close of 2014, I was the only full-time marketer on The Iron Yard’s staff. Today, there are 7 of us total, meaning the last few months have been quite a fun adventure in learning and re-defining how the team works. Several of the people I hired had worked with me (and many times each other) on Iron Yard projects before. As a result, we’d developed a way of working that transitioned naturally from contract work to full-time work.
As I began to hire people who had no prior relationship with The Iron Yard or anyone on the team, though, I knew that our way of doing things wouldn’t necessarily be explicit on its own. As the new kid on the block, learning a culture and team and where you fit in can be a tough business as a lone ranger.
We decided to define our values as a team—the core elements of the way we go about our work and interacting with each other. Becoming an efficient part of a company happens much more quickly if you have a rubric by which to make decisions about what you are producing and the ways you communicate (or don’t).
Here are the values of The Iron Yard MarCom team:
Continue reading Marketing Team Values