Is What You are Selling Worth the Investment?

Recently a potential customer (who is now a customer) asked a question about our business on Quora1:

Is The Iron Yard Academy worth the investment?

I like that question because it cuts directly to the question behind every question a customer asks: Is what you’d provide me worth more than the money I’d give you? The concept of value exchange is one of the foundations of commerce. We give people and companies money because they can accomplish or provide something for us that we can’t/don’t have time to/don’t want to do ourselves.

That’s a healthy way to evaluate what we do: how much value do we provide our customers relative to the amount of money they give us?

1. You can read the original question on Quora’s site.

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Practicing the art of bringing guns to a knife fight.

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