I’m writing a short series of posts about observations I’ve made after transitioning from running a more direct-to-consumer focused business to running a B2B services business.
For a long time now I’ve been working to build out world class data-driven marketing infrastructure and teams, and most recently I’ve assembled a team that helps other companies do the same. It’s a services business called Yield Group that helps companies collect and use the data that will help them grow.
It’s been a fascinating experience coming off the heels of running a company that was primarily direct-to-consumer with a focused set of products. One of the most interesting differences to contemplate has been how services businesses scale.
Post 1: Scaling is Completely Different
Post 2: Productization and Commoditization