About Me

Professional bio

I'm currently on the technical marketing team at Vercel, an AI and frontend cloud platform. You can read my blog post about joining Vercel here.

My previous role was Head of Product at RudderStack, a pipeline infrastructure company that streams behavioral event data. I've also founded multiple businesses, both venture-backed and bootstrapped. Several companies failed, one exited and one is still running under new ownership.

Over the years I've held key go-to-market roles with a focus on marketing. I find great joy working close to and in product. I particularly enjoy tackling the XY problem, working directly with engineers and driving growth through product marketing.

I've proven my ability to take functions from 0-1 (and beyond) as a player-coach, build teams and ship work as an individual contributor. I function well in ambiguity.

I've mastered a variety of tactical skills across product, marketing, product marketing, data/analytics and have built efficient operations in each of those areas. In another life I would have been a software engineer, so the age of AI is a true dream as a technical tinkerer.

My peers describe my superpowers as first-principles thinking, product-mindedness and writing (of all kinds). On multiple occasions these have been applied in the formation of strategies, both on a micro and macro level.

Eric has a unique ability to translate complex technical concepts into compelling narratives that move businesses forward. At RudderStack, he was the partner I consistently turned to when we needed to challenge our thinking and ensure we were building something customers would actually value. His product intuition, combined with his marketing expertise, made him an invaluable cross-functional leader who could be counted on when execution really mattered.

—Sagan Shultz, Product @ Linear

Writing

I have considered a career in writing, which may happen in the future, but I truly enjoy product work and it gives me the opportunity to practice the craft of writing almost every day.

This blog went stale for some time, but I wrote an immense amount in that time, both personally and professionally (including a published memoir about my special needs brother-in-law).

Professionally, I have written technical documentation and tutorials, books on technical topics (one published), UX copy, internal strategy memos, technical blog posts, thought leadership pieces, web copy, advertising copy, enterprise product marketing collateral, and more. Leading a product function, much of the content I create today is internal in the form of product strategies, PRDs, technical requirements and draft documentation.

Personal bio

I live in South Carolina with my wife and three children.

When I'm not working, I like to be outside. I'm an avid mountain biker and runner.

I also enjoy working with my hands. I'm an ameteur mechanic, so I'm often fixing something around the house and tinkering with our beloved 1985 Toyota Land Cruiser FJ60.